Making money with Adsense is easy if you know what to do and how to do it. Each day, websites are earning income from displaying Google Ads. Google Adsense is easy to implement and can provide addition online revenue for anyone looking to make some extra money. There are even some sites making lots of money with Google Adsense. These web sites apply some simple techniques to really improve their overall earning potential. Consider applying some of these techniques to your own website.
Your Adsense earnings are based on a variety of factors. This includes the ads you display, text, image, or both, and where you display them. Here are some key factors to consider before you place your Adsense code on your web site or blog. Certain placements on your web page can generate higher revenues and higher click throughs. The key is to use placements that have been proven to generate higher click through rates and therefore more revenue. Advertisements that are above the fold tend to perform better than those below.
Google has released a lot of information for advertisers regarding ideal placements and ad sizes. This information is based on reviewing data from across all of the advertisers withing the Google network. What is revealed in this information is that ads that appear on the top, left and bottom of the page, tend to have higher click through rates than other placements. Remember that this information is just a rule of thumb and doesn’t hold true for every web site or web page.
Adsense ads that perform well on one page may not perform as well on a similar page that resides on a different domain. This is largely due to the fact that top performing ads are wrapped around valuable content. Some content, such as product reviews for example, generate higher click through rates than informational content with few products or services available. Ads perform best when needs are established and solutions can be presented.
Another area associated with Adsense is the use of different ad sizes. In addition, trying various ad sizes in each location on your page can quickly change your earning potential. Not only is ad position important, but rotating and testing different ad sizes in each location can produce radically different results. Advertisers find that medium rectangles in content specific areas seems to work best. The best way to generate more revenue is to continually test ad performance.
Consider changing the color palette of your ads. You can run a color palette that matches your site, blends with your web page, or takes on a completely different look. Don’t always assume that one style is better than another. In some cases, ads that blend generate accidental clicks and those that are in contrast stick out enough to get noticed and acted upon. As is true with all other ad related criteria, you should test different color schemes and templates.
Find the perfect number of ad units to run on your pages. Some sites pack their page with ads. Google Adsense has actually limited the number of ad units you can place on some web pages. This cuts down on spam type sites that only show Google Adsense ads. You should consider however placing multiple ad units on your page. Placing a single ad unit often results in users overlooking the ad. Multiple units and you stand a better chance of getting the ad noticed. Moreover, you may find that the content presented is more likely to appeal to your users.
Consider working with the different variations of Adsense factors to improve your revenue from online advertising. Ad size, number of units, placements, and so on can each have a significant impact on your results. Start with the more common sizes like half banners and medium squares and place two to three units per page. Test frequently and measure your results. Refine your placements and style and soon you’ll be making more from your Adsense ads.
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